Barbie surprises with new video game on the way for 2024

Barbie regained her popularity last 2023 with a movie starring Margot Robbie. Therefore, Mattel took the opportunity to partner with a mobile game developer and expand the brand of the blonde doll.

Barbie prepares her new video game: When will it be released?

Barbie&;s new video game will be launched later this year. In this way, Mattel plans to expand with digital games of licenses that we already know.

About Barbie, they have only commented that the collaboration between Rollic and Zynga will bring a &;new and exciting mobile game for fans around the world&;, as announced by Mike DeLaet, Mattel&;s global director of digital games.

What else do we know about the Barbie video game? Well, it will be published by Rollic, a Zynga subsidiary that amasses more than 2.7 billion downloads worldwide with its most popular titles in more than 175 countries.

&;Barbie is loved by generations of gamers around the world and we are thrilled to partner with Mattel to bring the latest version of this icon to mobile gaming,&; said Burak Vardal, CEO of Rollic.

He added that their ability to translate the essence of games allows them to guarantee players a place to interact with their favorite IP.

What will happen with Barbie 2?

We know that Barbie has been Warner Bros.&; most successful movie, although this does not assure us of an early sequel. In a recent interview, Margot Robbie said that Barbie doesn&;t need a sequel, prequel or reboot to succeed. The comforting news is clearly a new video game on the way.